Shopify Review

With unlimited products available with all its pricing plans, Shopify provides every level of business owner with a powerful, customizable and international eCommerce solution to easily build profitable web stores. With a highly intuitive user interface, Shopify makes it easy to set up your online store, track inventory, keep customer information for future marketing and much more. Shopify is a full-featured eCommerce application that includes lots of effective marketing tools to help online store owners sell as much as possible.

You can create a customized look for your online store by choosing from scores of themes and templates, or you could modify existing ones by editing HTML, if that’s more your speed. With the flexible template options Shopify provides, you can develop a personalized online store whether you’re a computer novice or a seasoned expert.

Ease of Use

Getting started with your online store is no longer a dreaded task, thanks to Shopify’s easy-to-use interface. You can start building your site right away by browsing through over a hundred themes created by some of the most respected graphic designers in the business. The features and tools that you need to build and maintain your online store are easy to find and easy to use. Shopify’s website provides more than seventy payment gateways to help you accept credit card payments from anywhere in the world.

Shopify Home Page

Themes and Templates

With over a hundred premium and free themes, Shopify gives you the freedom to express yourself. The Theme Settings Editor allows you to easily make changes to your theme and preview your changes as you’re making them. Your themes and templates include built-in analytics that track sales, trends and overall performance of your business. By automatically tracking your business trends, Shopify can equip you with the knowledge you need to improve your sales.

Even if you don’t find the exact look you’re going for, you can modify existing themes yourself or use your own designer with Shopify’s Liquid templating language. This is a template editing tool that allows you to customize every aspect of your online store’s theme. You can also use one of the Shopify-approved ecommerce design experts to start maximizing your eCommerce solution right away.

Shopify Templates

Security

128-bit SSL (Secure Socket Layer) protection is a complicated way of saying that your store’s shopping cart encrypts customer data so that their credit cards and other personal information aren’t compromised. While this SSL protects your customers with an industry-leading encryption algorithm, you can concentrate on running and growing your business instead of worrying about their safety.

Marketing

To truly be called eCommerce, whatever solution you choose needs to effectively drive customers to your online store. Shopify provides simple methods that really work, not just for getting people to visit your site, but also offering discount codes and coupon engines that increase the likelihood of your sales. You can also customize product promotion for your site easily and quickly, which could increase your revenue. Shopify gift cards provide another creative way to improve your business, even allowing customers to check their remaining balances while at your site.

Shopify also includes social network integration to spread the word about your business’s products and services via Facebook, Twitter and targeted email marketing. This allows you to stay in touch with your customers via direct email, email marketing, newsletters and social updates.

Customer Support

Shopify takes great pride in customer satisfaction, as evidenced by its customer happiness ratings scale, which is based on the one hundred most recent sources of feedback from customers. Support resources come in the form of telephone and email support. The company also provides an extensive knowledge base with step-by-step procedures for commonly-requested tasks in addition to an extensive FAQ section.

You can also find tutorials to help you to understand various facets of the Shopify eCommerce experience. A Shopify manual is available that provides comprehensive instructions for Shopify features and concepts for your convenience.

Other Features

  • Unlimited Web hosting includes Level 1 PCI compliance, unlimited bandwidth and automatic upgrades.
  • Content Delivery Network (CDN) is a collection of powerful network servers around the world that ensure all of your customers have access to your store regardless of their locations.
  • Bring your own domain name, buy and register a new domain or use your free .myshopify.com domain when you sign up.

Pricing

Shopify separates their pricing plans into three main categories:

Basic - $29/month includes 1 GB file storage, unlimited bandwidth, unlimited products and discount code engine.

Professional $79/month includes 5 GB file storage, unlimited bandwidth, unlimited products, discount code engine, gift cards, abandoned cart recovery and professional reports.

Unlimited - $179/month includes unlimited file storage, unlimited bandwidth, unlimited products, discount code engine, gift cards, abandoned cart recovery and professional reports, advanced report builder and real-time carrier shipping.

Conclusion

As far as eCommerce is concerned, you’d be hard pressed to find a solution more powerful or user-friendly than Shopify. With so many well-designed themes and templates to choose from, and the option to modify existing templates (or simply use your own HTML or CSS files), you’ll really have the freedom to build your own vision of your online store. Shopify has an abundance of built-in marketing and inventory-tracking features and makes them all very easy to use. Combining intuitive interface with powerful features makes Shopify an easy decision in eCommerce solutions.